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Digital Marketing FAQs
In a nutshell it is the process of optimising your website to increase the visibility to Search Engines such as Google, Bing, Yahoo etc. There is usually two methods of SEO, On-Page & Off-Page optimisation.
This is when you pay for an ad "Click". This fee is relative to the advertisement so it can fluctuate based on the demand for your chosen keywords, it is then influenced by how popular the keywords are. These PPC Ads show up in the search engine listings usually at the top and bottom of the listings.
There can be many factors to this and in some cases the content developed isn't targeted towards the right audience or it is too sparse. Other reasons can be because your site isn't technically optimised for areas such as speed and best practices
It really depends on the keywords that you choose to align with your website. Typically you can expect a click to cost between $0.20 to $50.00. Factors such as competitiveness and popularity of the keywords will influence the final cost.
Web Content Writers specialise in writing for the Web. They will consider factors to help you rank better in Search Engines through keyword planning and making relevant content. By using a Web Content Writer this can also help speed up the development of a project.
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