Next time you pick out a wine, look at your options. Then look at your choice. What made you decide? Trust in the brand? Type of grape? Special blend? Good vintage? Awards? Personal experience? Recommendations? Price? Special offer? Or just closest to the door?
Those are 10 valid considerations when buying wine or most other purchases. We all make them, often in just a few seconds. But with some purchases (like a website), you want to take time. You want your decision to reflect a good investment, make a statement and be a great portrait of your business.
Let’s see how those 3 things can help you make the right decision about creating a worthwhile website.
Your business website is an important investment: at least as important as your lease, your inventory and your business identity. Why? It reflects all three. It’s an important business asset as the first thing your customer (or customer-to-be) will often see and why they choose to buy or do business with you.
Spend well, spend wisely and your return on investment (ROI) will happen. (stay tuned hints on “What’s a website worth” – subscribe below and get it delivered straight to your inbox.)
Your website is your calling card, your showcase, your first ‘Hello!” all in one. It makes a statement. Much like that bottle of wine you bring to a special dinner, it speaks volumes about you –even before it’s opened. (Aha! That’s where SEO comes in.) You have to get noticed, get chosen, be opened, be read and be remembered or responded to –usually in a few minutes (or more like 20 seconds).
Use professionals for design, content, images and development. And keep it up to date.
That’s why no two websites are alike. But all have something in common: they reflect a business. And the way you run your business is unique to you, whether an SMB, technical trade or professional. So while a website, any website, has the same basic elements of structure (or architecture), design and content, the way those things work need to feel right for your business.
Be clear on what you do and what you stand for.